Nawamin City Avenue

brand Siam Future
clientSiam Future Development Plc. (SFD)
industryShopping Malls
completed 2009

In this satellite district of Bangkok and at the heart of a residential area for higher revenues in the making, many shopping centers had already taken the stage. The plot owner, TCC, known for seldom letting their properties developed by others, exceptionally entrusted it to retail developer Siam Future Plc.. Situated right next to “the Royal Residence”, one of the most prestigious property developments in Thailand, the real challenge on this project was to set the right defining tone for the area and its future.

After researching and anticipating more precisely what demographics to expect in the catchment area of the project, we designed a place to support the lifestyle of the upcoming residents: this needed to be the most “well-groomed” Avenue to date, with a heavy accent on outdoors. A welcoming promenade experience providing for a hip, lively, shaded and refreshing stroll was planned, while architectural details were elaborated to refine the strong identity and function of the place. These details once combined with the plants and the trees predating the project, give a unique sense of place and make the site the ideal spot for a family weekend hangout.

Although the official inauguration and the opening of all retails was planned for late November 2009, October already saw the place literally packed with people at the weekends. Residents from Ramintra, Ladprao, or Paholyothin, and more generally visitors similar to those already enjoying J-Avenue on Thonglor, come to enjoy a good time there.


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